NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female. This is an example of psychographic segmentation.

Question

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This is an example of demographic segmentation, which categorizes the market based on observable characteristics such as age, gender, income, etc. Psychographic segmentation involves dividing the market based on lifestyle, values, attitudes, and personality traits.

NASCAR Redirected Its Marketing Efforts When a Survey Indicated That