The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights (SBI)is a widely used tool for geographic segmentation.

Name: The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights (SBI)is a widely used tool for geographic segmentation.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

The Value and Lifestyle Survey (VALS) is primarily used for psychographic segmentation, focusing on consumers' values, attitudes, and lifestyles, rather than geographic segmentation.