A company that sells only multigrain, low-calorie bread should use an undifferentiated targeting strategy.

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy targets everyone in the market with the same marketing mix. However, multigrain, low-calorie bread has a specific target market of health-conscious individuals who are looking for a healthier bread option. Therefore, a differentiated targeting strategy would be more appropriate, where the company adjusts their marketing mix to appeal to the specific needs and wants of their target market.

A Company That Sells Only Multigrain, Low-Calorie Bread Should Use