The power adapters Dell sells with its computers are built by small companies that specialize in power-related accessories.When Dell purchases its power adapters from these small companies,it is engaged in B2B marketing.

Question

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B2B marketing refers to business-to-business marketing where one business sells goods or services to another business. In this scenario, Dell is purchasing power adapters from small companies, which is an example of B2B marketing.

The Power Adapters Dell Sells with Its Computers Are Built