To build relationships,firms focus on the ___________ of the relationship,not how much money is made during each transaction.
A) cost
B) lifetime profitability
C) length
D) value
E) worth

Question

Quizplus · Accepted Answer

Lifetime profitability refers to the total amount of profits generated by a customer over their lifetime of doing business with a firm. Focusing on lifetime profitability is important for building long-term relationships with customers because it takes into account the value of the customer over time, not just in a single transaction. This approach shifts the focus from short-term gains to creating lasting customer loyalty.

To Build Relationships,firms Focus on the ___________ of the Relationship,not