Over a decade ago,Survivor premiered as a reality TV show during the summer season when TV ratings are normally low and TV viewing options consisted primarily of reruns.The marketing goals for the first show included making television viewers aware of its existence and generating enough excitement about the show so that millions of viewers would watch the first episode.At the airing of the first show,Survivor was in what stage of its product life cycle?

Question

Quizplus · Accepted Answer

The marketing goals for the first show indicate that the show was just being introduced to viewers, which places it in the introduction stage of its product life cycle.

Over a Decade Ago,Survivor Premiered as a Reality TV Show