In the late 1950s and 1960s, television westerns were extremely popular. These adventure shows had settings and costumes that were very unlike other shows of that time (comedy, variety, crime, etc.). Popular programs included Gunsmoke, Bonanza, Wagon Train, The Big Valley, etc. When ratings declined as viewers gradually stopped watching this TV genre, production companies found the networks no longer wanted to produce and televise such shows. The television western was a product category that had entered the __________ stage of its product life cycle.

Question

Quizplus · Accepted Answer

The declining ratings and decreased demand for television westerns indicate that this product category has entered the decline stage of its product life cycle, where sales and profits begin to decrease. Option A (deletion) and option B (cancellation) are not appropriate choices as they suggest sudden and intentional removal of the product, while the decline stage is a gradual and natural process. Option D (maturity) and option E (harvesting) are not appropriate choices as they represent stages where sales and profits are stable or starting to decline, while the decline stage signifies a significant drop in demand and revenue.

In the Late 1950s and 1960s, Television Westerns Were Extremely