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Figure 10-6 -Figure 10-6 Shows the Sequential Process of Building Brand Equity.Segment

Question 224

Multiple Choice

Figure 10-6
Figure 10-6 -Figure 10-6 shows the sequential process of building brand equity.Segment A represents the first step,which is to A) create a consumer-brand connection. B) develop positive brand awareness. C) reward loyal customer behavior. D) establish a brand's meaning in the minds of consumers. E) elicit the proper consumer responses to a brand's identity and meaning.
-Figure 10-6 shows the sequential process of building brand equity.Segment A represents the first step,which is to

A) create a consumer-brand connection.
B) develop positive brand awareness.
C) reward loyal customer behavior.
D) establish a brand's meaning in the minds of consumers.
E) elicit the proper consumer responses to a brand's identity and meaning.

Correct Answer: