Figure 10-6

-Figure 10-6 shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,D and E,which represent

Question

Figure 10-6

-Figure 10-6 shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,D and E,which represent

Quizplus · Accepted Answer

The two dimensions in the third step of building brand equity are consumer judgments (D) and consumer feelings (E), which represent the proper consumer responses to a brand's identity and meaning, respectively. Option A is incorrect because brand emotion is not a separate dimension, but is included in the overall brand identity. Option B is incorrect because brand performance and brand imagery represent the fourth step in the process of building brand equity. Option D is incorrect because brand awareness is not a dimension of the third step, but is instead included in the first step of building brand equity. Option E is incorrect because brand imagery is not a consumer feeling, but rather a representation of the visual and sensory aspects of a brand.

Figure 10-6 -Figure 10-6 Shows the Sequential Process of Building Brand Equity.The