Figure 8-8
-Figure 8-8 is a depiction of a __________ for beverages in the minds of adults.
A) hierarchy of needs
B) perceptual map
C) marketing matrix
D) growth-share matrix
E) perception matrix

Question

Figure 8-8 
-Figure 8-8 is a depiction of a __________ for beverages in the minds of adults.
A) hierarchy of needs 
B) perceptual map 
C) marketing matrix 
D) growth-share matrix 
E) perception matrix

Quizplus · Accepted Answer

Figure 8-8 is depicting a perceptual map, which shows how different beverage brands are perceived by adults in terms of attributes such as taste, healthiness, and price. It is not a hierarchy of needs, marketing matrix, growth-share matrix, or perception matrix.

Figure 8-8 -Figure 8-8 Is a Depiction of a __________ for Beverages