A number of major corporations,such as General Motors,Amway,and Evian,sponsor or support worthy causes,many of which are environmental causes.Companies are highly motivated to engage in cause-oriented marketing because _____.

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Companies engage in cause-oriented marketing to generate goodwill towards the company and its brands. It can also improve brand image and reputation, which can in turn have a positive impact on sales and profits. While some companies may also consider supporting causes as a way of distributing excess profits, it is not the primary motivation for cause-oriented marketing. Additionally, while corporations may benefit from a healthy environment, they are not required by law to support environmentally friendly causes. There is also research to suggest that companies that support the environment may do better financially, but this is not the only reason companies engage in cause-oriented marketing.

A Number of Major Corporations,such as General Motors,Amway,and Evian,sponsor or Support