Consumer behavior refers to
A) the aspects of a consumer's decision making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C) the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D) the mental and social processes related to purchasing that are innate in a person from birth.
E) those purchasing behaviors that result from repeated experience and reasoning.

Question

Quizplus · Accepted Answer

Consumer behavior encompasses all the actions, thoughts, and feelings that influence a person's decision-making process when purchasing and using products/services. It includes factors such as personal preferences, social influences, motivation, perception, attitudes, and post-purchase evaluation. The process includes pre-purchase activities, such as information search and evaluation of alternatives, as well as post-purchase activities, such as consumption, satisfaction, and loyalty.

Consumer Behavior Refers to