Five situational influences have an impact on a consumer's purchase decision process.One of these is
A) competitive offerings.
B) motivation.
C) core values.
D) brand loyalty.
E) social surroundings.

Question

Quizplus · Accepted Answer

Social surroundings refer to the people and groups that a consumer interacts with during the purchase decision process. This includes family, friends, co-workers, and other social connections that can influence the consumer's behavior and decision-making. For example, a consumer may be more likely to buy a certain brand of clothing if their friends also wear that brand. Social surroundings can also influence the consumer's perception of the product or service being considered.

Five Situational Influences Have an Impact on a Consumer's Purchase