A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing,accounting,etc.).Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?
A) put announcements on campus bulletin boards
B) distribute promotional materials during classes
C) advertise on national television
D) advertise on local hip-hop radio shows
E) advertise in the local newspaper

Question

Quizplus · Accepted Answer

The most effective and economical way to communicate with the target market would be to advertise in the local newspaper. This would allow the university to reach a large audience of working professionals in the area who may be interested in taking a refresher course. This method is also more targeted and cost-effective compared to options like national television or hip-hop radio shows. Bulletin boards and promotional materials during classes would only reach current students, limiting the potential audience.

A Local University Offers Business Courses for a Target Market