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Barbara's Cookies Has Led the Market in the Family Treats

Question 81

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Barbara's Cookies has led the market in the family treats sold in most major grocery stores.A new competitor,Danny's Delights,has targeted Barbara's market.Barbara decided to reevaluate their offerings and change the recipe of their market leading chocolate chip cookies to include nuts.The market responded very negatively.Management decided to stay with the new recipe.Market share fell drastically.
The board of directors responded by hiring a new CEO.When the new CEO arrives,what advice should Barbara's Cookies executives take?

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