One function of advertising is to increase brand salience,which means enriching the memory trace for a brand such that the brand comes to mind in relevant choice situations.

Question

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This statement is true. One of the main objectives of advertising is to increase the likelihood that consumers will recall a brand in relevant situations, which is known as brand salience. By increasing brand salience, companies can improve the chances that their products will be selected over those of competitors.

One Function of Advertising Is to Increase Brand Salience,which Means