_____ occur when the advertising agency comes up with a good,creative execution,but this cannot make up for the absence of a convincing value proposition.

Question

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A good creative execution can only do so much if the overall value proposition of the product or service being advertised is weak or nonexistent. Therefore, even though the advertising agency may have done a great job with the creative execution, it is still considered a marketing mistake if the value proposition is not compelling enough to drive customer interest and sales.

_____ Occur When the Advertising Agency Comes Up with a Good,creative