_____ is a technique that uses IT to develop an ongoing relationship with buyers to maximize the value an organization can deliver to them over time.
A) Customer relationship management
B) Total quantity management
C) Customer experience management
D) Customer perception measurement
E) Resource management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time.

_____ Is a Technique That Uses IT to Develop an Ongoing