Madison Hotels sells a foreign organization the rights to use its brand name and operating know-how in return for a lump-sum payment and a share of the profits.This is an example of which mode of international expansion?

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In franchising, a company (the franchiser) sells to a foreign organization (the franchisee) the rights to use its brand name and operating know-how in return for a lump-sum payment and a share of the franchiser's profits.

Madison Hotels Sells a Foreign Organization the Rights to Use