The National Advertising Bureau _____.
A) assists newspapers and national advertisers by simplifying the task of buying newspaper space
B) regulates newspaper advertisements
C) measures the effectiveness of newspaper advertising
D) is a branch of the Federal Trade Commission
E) measures magazine readership
Correct Answer:
Verified
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Q38: The period preceding and following prime time
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Q53: Experian Simmons specializes in measuring _.
A) newspaper readership
B) audience
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