A geographic area encompassing most of the customers who would patronize a specific retail site and that accounts for the majority of a store's sales and customers is called a:

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A trade area is specifically defined as the geographic area surrounding a retail site that accounts for the majority of the store's sales and customers. Option A, a CMA (Census Metropolitan Area), is a broader geographic area used by Statistics Canada for statistical purposes. Option B, region, is a more general term that can refer to a larger geographic area. Option C, site, refers to the physical location of the retail store. Option D, target market, is a group of customers that the retailer is trying to appeal to through its marketing efforts, but it does not necessarily refer to a geographic area.

A Geographic Area Encompassing Most of the Customers Who Would