The Village Green,a woman's clothing store,took a map of the city and the cheques written by its customers during the last quarter.The store's owner then marked the address of each customer on the map with a map pin.By looking at where the pins clustered on the map,she could determine her trade area.She was engaged in:

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Customer spotting involves identifying where customers are located, often using a map to visualize the distribution of customers, as done by marking addresses with pins.

The Village Green,a Woman's Clothing Store,took a Map of the City