Direct,yellow-pages,and video-game advertising can perform an invaluable role when used _____.

Question

Quizplus · Accepted Answer

Direct, yellow-pages, and video-game advertising are most effective when used as a supplementary tool in an Integrated Marketing Communication (IMC) program. This means they should be used in conjunction with other forms of advertising and promotion, such as television, print, and online advertising, to create a comprehensive and cohesive marketing campaign. This approach ensures that the message reaches a wider audience and is reinforced across multiple channels.

Direct,yellow-Pages,and Video-Game Advertising Can Perform an Invaluable Role When Used