The first paragraph of a prospecting letter should say something that intrigues the reader but does not yet reveal that the writer is seeking a job with the company.

Question

Quizplus · Accepted Answer

In a prospecting letter, asking for a job in the first paragraph is dangerous: unless the company plans to hire but has not yet announced openings, the reader is likely to throw the letter away. Instead, it should catch the reader's interest.

The First Paragraph of a Prospecting Letter Should Say Something