You should impress the reader by presenting your knowledge of the company as though it were news to him.

Question

Quizplus · Accepted Answer

One or two specific details about the company usually are enough to demonstrate your knowledge. Be sure to use the knowledge, not just repeat it. Never present the information as though it will be news to the reader. After all, the reader works for the company and presumably knows much more about it than you do.

You Should Impress the Reader by Presenting Your Knowledge of the Company