Jean Welch has recently started working as a copywriter at an advertising agency and has been asked by her manager to write a proposal for a client's social media campaign.This is the first time that Welch is going to present a proposal and understands that though the company's board of directors will not directly act on it,they will be paying careful attention to the interaction between her and the client.Which of the following audiences can the board of directors be categorized under?
A) Primary audience
B) Watchdog audience
C) Secondary audience
D) Auxiliary audience
E) Gatekeeper

Question

Quizplus · Accepted Answer

A watchdog audience consists of those who have political, social, or economic power. They do not have the power to stop a message or directly act on it but pay close attention to the interaction between the presenter of a message and the primary audience. They may also base their future action on the evaluation of the message.

Jean Welch Has Recently Started Working as a Copywriter at an Advertising