Which of the following is an example of a psychographic characteristic?
A) Age
B) Goals
C) Location
D) Education
E) Race

Question

Quizplus · Accepted Answer

Psychographic characteristics are qualitative rather than quantitative. Values, beliefs, goals, and lifestyles are examples of psychographic characteristics. Knowing such characteristics of an audience helps find things which are important to them and allows one to choose information and benefits that the audience will find persuasive.

Which of the Following Is an Example of a Psychographic