Paul Jones,an eatery at New York's Central Park,attracts more customers than any other in that commercial hub.The marketing manager of the company says that the reason for such a wide customer base is because they appeal to the large working sub group in the area who are pressed for time.Which of the following objective features does Paul Jones most likely focus on that meets the needs of working sub group?
A) High rise chairs
B) Low sodium and carb-food
C) Economic prices
D) Quick lunches
E) Tasteful décor

Question

Quizplus · Accepted Answer

In order to appeal to particular sub-groups, it is important to identify the objective features of one's product or policy that could meet the needs of an audience. For instance, people who work can be appealed to eat at a restaurant by offering quick lunches or a relaxing place to take clients or colleagues.

Paul Jones,an Eatery at New York's Central Park,attracts More Customers