A hair product company wishing to reach teenage males made a deal with tuxedo rental shops to distribute gift packages of product samples to each male who picked up a rental for the prom.The hair product company was using _____.

Question

Quizplus · Accepted Answer

Targeted sampling involves distributing samples to a specific group of people who are most likely to be interested in the product. In this case, the hair product company is targeting teenage males who are attending prom and are likely to be interested in using hair products to style their hair for the event. The partnership with tuxedo rental shops is a creative distribution method used by the company to reach their target audience.

A Hair Product Company Wishing to Reach Teenage Males Made