Price-off promotions are effective when the marketer's objective is to _____.
A) reward present brand users
B) get consumers to purchase larger quantities of the brand than they normally would
C) establish a repeat purchase pattern after an initial trial
D) provide the sales force with an incentive to obtain retailer support
E) All of these are correct.
Correct Answer:
Verified
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A) self-liquidating offers
B) mail-in
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