A model such as could be used to evaluate a completed promotional program.In this model the "Eij" represents the ____.

Question

A model such as  could be used to evaluate a completed promotional program.In this model the "Eij" represents the ____.

Quizplus · Accepted Answer

The model given is in the form of Eij where "E" represents evaluation and "ij" represents the evaluative criteria. Therefore, the correct answer is evaluative criteria (D). A specific criteria needs to be established to determine the effectiveness of the promotional program.

A Model Such as Could Be Used to Evaluate