
In general,the most dramatic factors underlying the need for reactive MPR are product defects and failures.
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Q5: Quick and positive responses to negative publicity
Q15: Reactive marketing public relations describes the conduct
Q16: Publicity is the major tool of proactive
Q17: Feature articles are detailed descriptions of products
Q18: Executive-statement releases are typically published in the
Q22: Opinion leaders are found in every social
Q23: Some critics have claimed that sponsorship arrangements
Q27: Reaching new market segments is a benefit
Q34: Cause-oriented sponsorships typically involve supporting athletic events.
Q37: Brands are increasingly customizing their own events
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