Sponsorships of events represent an area that among all marcom activities may be the least _____ in terms of conducting research to determine if the sponsorship has achieved brand equity and financial objectives.

Question

Quizplus · Accepted Answer

The statement suggests that sponsorships of events are not held accountable in terms of conducting research to determine if the sponsorship has achieved brand equity and financial objectives. Therefore, the best answer is C, accountable. The other words in the options are not directly related to the lack of research and accountability for sponsorships.

Sponsorships of Events Represent an Area That Among All Marcom