What distinctive feature separates cause-related marketing from event marketing?

Question

Quizplus · Accepted Answer

The distinctive feature that separates cause-related marketing from event marketing is that in cause-related marketing, contribution to a designated cause is linked to consumers performing a behavior that benefits the firm. In event marketing, the focus is on promoting an event to generate awareness, interest, and attendance. Targeting specific groups, the amount of money involved, and the goodwill aspect are not exclusive to either cause-related or event marketing. Therefore, option D is the correct answer.

What Distinctive Feature Separates Cause-Related Marketing from Event Marketing