An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton.This ad is an example of __________ advertising.

Question

Quizplus · Accepted Answer

Comparative advertising involves highlighting the advantages of a specific brand over its competitors. In this case, the Allegra ad is emphasizing its competitive advantage over Benadryl, Tylenol, and Chlor-Trimeton, making it an example of comparative advertising.

An Ad for Allegra Allergy Medicine Highlights the Competitive Advantage