The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as

Question

Quizplus · Accepted Answer

CPM (Cost Per Mille) is the most appropriate choice as it is a commonly used metric that represents the cost to reach 1,000 individuals or households with an advertising message in a given medium. CPT (Cost Per Thousand) is similar to CPM, but is not commonly used in the industry. TMP (Target Market Percentage) and CMH (Cost per Media Hour) are not relevant to this specific metric. ACPM (Adjusted CPM) is used to account for differences in audience demographics, but is not necessary for answering this question.

The Cost of Reaching 1,000 Individuals or Households with the Advertising