During the Pillsbury BakeOff, thousands of people across the country compete to create the best new recipe using the sponsor's products.Not only does the company benefit from the publicity surrounding the event and the great recipes that can be used later to increase product usage, but there is an increase in product sales as contenders buy items to practice their new recipes.This is an example of a very successful _________.
A) challenge
B) contest
C) sweepstakes
D) competition
E) public relations campaign
Correct Answer:
Verified
Q219: Full-service advertising agency refers to
A)an advertising agency
Q220: As a subscriber to Fitness magazine, Kelly
Q221: Sales promotions used to support a company's
Q222: FIGURE 16.8 Q223: A popular NPR radio show, Car Talk, Q225: Sales promotion has become a key element Q226: Consumer-oriented sales promotions refer to Q227: A mother handed her college-aged son a Q228: The sign at the entrance to the Q229: When Milk-Bone dog biscuits offered a ball![]()
A)promotions where charitable
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