The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The ads ask readers to log onto www.pistachios.org to register to win a prize of pistachios for a year.The association is using a __________ to measure the effectiveness of its ads.

Question

Quizplus · Accepted Answer

A sweepstakes is a type of promotion or advertising campaign in which prizes are awarded to participants selected at random. In this case, the California Pistachio Growers Association is using the sweepstakes to measure the effectiveness of its ads, as it encourages people to log onto their website and register to win a prize of pistachios for a year.

The California Pistachio Growers Association Has an Ongoing Ad Campaign