The objective of a __________ is to inform a newspaper, radio station, or other medium of an idea for a story.
A) infomercial
B) news flash
C) news broadcast
D) news summary
E) news release
Correct Answer:
Verified
Q269: An announcement that German pharmaceutical giant Bayer
Q270: A trade promotion where the manufacturer gives
Q271: In planning and obtaining publicity, a frequently
Q272: A(n) _ reimburses a retailer for extra
Q273: A trade promotion that involves paying retailers
Q275: Cooperative advertising refers to
A)advertising programs by which
Q276: training of distributor's salesforces.
A)reminder advertising
B)cooperative advertising
C)pioneering advertising
D)competitive
Q277: While reading the newspaper, Belinda noticed an
Q278: The reimbursement a retailer gives for extra
Q279: A common publicity tool is the _
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