On May 12, 2010 Stephen Elop, President, Microsoft Business Division, launched Office 2010 and SharePoint 2010 at an event in New York.Representatives of the media were invited to attend the Microsoft Corp.announcement of the worldwide availability of Microsoft Office 2010 and Microsoft SharePoint 2010, as well as Microsoft Visio 2010 and Microsoft Project 2010, for business customers worldwide.This is an example of a ___________ public relations campaign.

Question

Quizplus · Accepted Answer

The launch event with invited media representatives indicates a news conference, which is a type of public relations campaign where a company presents new products, services, or initiatives to the media and answers questions from journalists. The other options - news release, public service announcement, promotional giveaway, and cooperative advertising - do not accurately describe this particular event.