Promotion represents the fourth element in the marketing mix.The promotional element consists of communication tools, including advertising, public relations, sales promotion, direct marketing, and _________.

Question

Quizplus · Accepted Answer

The five communication tools under the promotional element in the marketing mix are advertising, public relations, sales promotion, direct marketing, and personal selling. Human resources and online networking are not part of the promotional element, while public service and special events can fall under public relations or sales promotion.

Promotion Represents the Fourth Element in the Marketing Mix