In marketing, the acronym IMC refers to _________.

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IMC stands for Integrated Marketing Communications. This refers to the practice of coordinating and integrating all promotional tools and activities to create a seamless and unified customer experience. It involves using a variety of communication channels and methods, such as advertising, public relations, personal selling, direct marketing, and digital marketing, to deliver consistent messaging and branding to the target audience. The goal of IMC is to maximize the impact and effectiveness of marketing efforts by creating a cohesive and comprehensive strategy.

In Marketing, the Acronym IMC Refers to _________