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Channel of Communication Refers to

Question 59

Multiple Choice

Channel of communication refers to


A) the selection of either paid or non-paid forms of information dissemination.
B) the selection of either a humorous, sex-based, or fear-based approach when designing messages to sell a product.
C) open-ended dialogue between the marketing department and other departments that can impact marketing decisions.
D) an electronics-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns 24 hours a day, 236 days a year.
E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication.

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