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In the Communication Process, the 18-To-34 Year-Old Men Who See

Question 44

Multiple Choice

In the communication process, the 18-to-34 year-old men who see the NASCAR TV commercial spot advertising P & G's High Endurance Old Spice antiperspirant are called _________.


A) purchasers
B) the target market
C) receivers
D) interpreters
E) encoders

Correct Answer:

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