Which of the following statements about nonadvertising is most accurate?
A) Advertising has limited control as to when and where an advertisement will be used.
B) A key advantage of advertising is its ability to use customized interaction.
C) Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat buys.
D) Advertising is one of the least costly forms of promotion because it reaches a mass market.
E) Once the message is created, the same message is sent to all receivers in a market segment.
Correct Answer:
Verified
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