Press conferences and image management are tools used by the _________ department as forms of communication management that seek to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, and other publics about a company and its products or services.

Question

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Press conferences and image management are tools used by the public relations department as forms of communication management that seek to influence people's opinions and beliefs about a company and its products/services. Advertising, sales promotion, direct marketing, and personal selling are more focused on promoting the company's products and services directly to customers, rather than managing their overall perception of the company.

Press Conferences and Image Management Are Tools Used by the _________