The local radio station broadcast a story about the dry-cleaners that requested coat donations.They would clean the coats and deliver them to people in need.The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off.Since this featured business did not pay for this exposure, it is benefiting from _________.
A) publicity
B) advertising
C) direct marketing
D) personal selling
E) a public service announcement
Correct Answer:
Verified
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