The promotional objective of the introduction stage of the product life cycle is to __________ consumers in order to increase their level of awareness of the product offering.

Question

Quizplus · Accepted Answer

The primary objective of the introduction stage of the product life cycle is to inform consumers about the new product offering and increase their level of awareness. As it is a new product, consumers may not be aware of its existence, so the main focus of promotional efforts should be to inform and educate them about the features, benefits, and availability of the product. Once consumers are aware of the product, the focus can shift to persuading them to try it or purchase it. Therefore, in the introduction stage, the promotional objective is to inform.

The Promotional Objective of the Introduction Stage of the Product