The promotion decision process is divided into _________, executing, and assessing the promotion program.

Question

Quizplus · Accepted Answer

The promotion decision process includes three main stages - developing the promotion program, executing the program, and assessing its effectiveness. Pretesting the promotion, stating the mission, selecting the appeal, and selecting the media are all steps involved in the development stage of the process, which is encompassed within the broader category of "developing the promotion program." Therefore, the best answer is C.

The Promotion Decision Process Is Divided into _________, Executing, and Assessing