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Hierarchy of Effects Refers to

Question 217

Multiple Choice

Hierarchy of effects refers to

A) the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness, interest, evaluation, trial, and adoption.
B) the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness, interest, trial, adoption, and brand loyalty.
C) the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness, interest, evaluation, trial, and decision.
D) the sequence of stages a seller goes through to create initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness, interest, evaluation, trial, and adoption.
E) the sequence of stages a seller goes through to create initial awareness of a product to eventual action (either trial or adoption of the product) .The stages include awareness, interest, evaluation, trial, and commitment.

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